Ed Sheeran mania is setting in nicely.

As thousands of fans land on Leeside ahead of the singer songwriter’s three Pairc Uí Chaoímh gigs this weekend, Cork businesses are joining in the fun in every way possible.

While you can sip an Ed Sheeran cocktail up at The Montenotte, down on St Patrick Street, Ed fans can nab themselves a treat of the cosmetic variety.

Concert goers who bring their concert ticket to the Bobbi Brown counter in Brown Thomas can avail of a free eyebrow shape.

Going to #paintthetowned this weekend? Limited spaces still available for make up this weekend ♩???♩? @brownthomascorkofficial Bring your ticket with you to store and have a brow shape on us this weekend! #perfect #shapeofyou #brows . . . #mybtbeauty #brownthomas #corkbeauty #edsheeranfans #corkmakeupartist #corkmakeuplessons

A post shared by BROWN THOMAS CORK (@bb_leanncork) on May 1, 2018 at 7:24am PDT

That’s right; tidy brows, free of charge – just in time for the opening gigs of the star’s Irish and UK tour.

Is there anything Sheerios won’t do to celebrate their ginger idol?