Lush’s new range is going Naked for Christmas

If your recycling bin is already heaving with pointless packaging, Lush has the answer to your cosmetics needs.
The vegan-friendly, environmentally conscious company has always championed a minimal packaging approach, but this holiday season they’re baring all and offering 80 percent of the seasonal range completely naked (packaging-free).
Solid, naked products like body butters and bath bombs are formulated with little to no water and are therefore often innately self-preserving. By replacing the water content with ingredients that remain solid at room temperature, like Fair Trade cocoa butter, bacteria growth is inhibited and stays that way.
Lush Golden Wonder sweet orange and lime oil bath bomb, €5.95
From May 2014 to June 2015, using naked body butters saved 1,572 kg of packaging from being thrown into landfill. Similarly, between January 2015 and January 2016, global sales of Lush Shampoo Bars meant that 15,890,925 plastic bottles were never created.
Where Lush does package products, they use their Black Pots. These can be returned to the stores (five gets you a free fresh face mask!) and they are then cleaned thoroughly and shredded at the Lush Green Hub in Dorset, before being made into pellets, heated and remoulded back into Black Pots.
Lush Christingle grapefruit oil and spearmint shower moisturiser
The company’s aim is that all of their packaging has a life beyond the occasion when it was given. One of the ways they’re making this happen is by introducing a much larger Knot Wrap fabric collection, made from both recycled plastic bottles and organic cotton.
With a choice of three different sizes, Knot Wraps (€6.95) are beautiful, sturdy and reusable. Fill them with your choice of goodies from the Lush range, then simply wrap the Knot Wrap around your heavenly-scented treasures and hand it over to the lucky recipient.
Lush Rosy Christmas Gift Set. €19.95
Lush say: “Solid (or Naked if you prefer!) products like Soap, Bath Bombs and Massage Bars need very little to protect or contain them, which means we can invest in great ingredients rather than fancy packaging.”
A gift for a mate and a gift for the environment? We’re in.