When the sun shines, there’s nowhere like Cork.
But with the start of the tourist season decimated by Covid-19 restrictions, business owners in Kinsale are counting on an uptick in staycations at the end of the summer to kickstart the town’s plans for a comeback.
The Kinsale Comeback Campaign will be phased in over the coming months in line with the government recommendations around travel restrictions and social distancing after the current lockdown ends on May 18th.
Cafés and restaurants are slated to reopen on June 29th, with hotels, caravan parks and hostels following suit on July 20th.
According to the Chamber of Tourism and Business, which is funding the initiative with prize money from last year’s Bank of Ireland’s Enterprise Towns Awards, the idea is to position Kinsale as “one of the go-to holiday destinations for key markets over the next 12 to 24 months” and to restart the tourism sector by encouraging primarily domestic visitors to experience all that Kinsale has to offer.
The medium-term goal, based on research from Fáilte Ireland, Tourism Ireland and the UN World Travel Organisation on consumer sentiments post-Covid, is to welcome international visitors. The group projects this will begin in 2021.
Kinsale is one of my favourite places in the world. I have been to Kinsale many times and stayed in the Blue Haven many times. Once this crisis is over I will be visiting Kinsale again. Take care & be safe
— Charlie (@crusa) April 5, 2020
The town is also planning a crowdfunding campaign to fund a marketing campaign, details of which are due to be announced in the coming weeks.
“With Kinsale’s rich historical tapestry, an established tourism infrastructure, a strong culture of sustainability and unique food and boutique offerings, all the building blocks are in place for long-term tourism success,” said Guny Patel, Chairperson, Kinsale Chamber.
“Combine that with a demonstrated ethos of working together, a penchant for creative flare, Kinsale is in a prime position to reinvent itself once again and come back all the more successful after these unprecedented times.”