It’s probably the most important purchase of the season.

And if you’ve been eyeing up cosy winter coats to get you through the bitter chill of winter this week, there’s one absolute bargain you should definitely get your hands on immediately.

Our Instagram feeds are choc-a-bloc with lucky gals who’ve snapped up the new teddy bear coat at Penney’s.

 

View this post on Instagram

 

A post shared by Melissa Dunne (@couldyoupassit) on Sep 28, 2019 at 5:58am PDT

A bargain €35, it comes in three fabulous colours; a gorgeous grey/brown shade that will go with absolutely everything, a pale, dusty blue and an eye-popping hot pink – guaranteed to jazz up a dull winter’s day.

Lisa Jordan has us heavily influenced with her outfit, teaming the nude coat with blue jeans, kitten heels and a Zara body suit.

 

View this post on Instagram

 

A post shared by Lisa Jordan (@justjordan.ie) on Sep 27, 2019 at 4:22am PDT

This shade was also the pick of Geordie Shore’s Vikki Pattison, who posted a pic of the coat teamed with black jeans and a denim shirt.

“Coat weather is finally hereeeeee!!!! And this is my favourite little number at the moment! And it’s from @primark… PRIMARK!!!

 

View this post on Instagram

 

A post shared by Vicky Pattison (@vickypattison) on Sep 23, 2019 at 9:37am PDT

“I’ve gone for like a nudey brown colour but it also comes in an off blue and pinky if you’re feeling bold and adventurous!!!”

Want one? Our advice is to move fast. The stack of sizes in Penneys St Patrick Street and Wilton is already dwindling.