Fair play.

While Christmas is a time of celebration for many, the pressures of the season often result in financial hardship a significant percentage of the population.

Garvey’s Supervalu in Cobh are seeking to reduce that burden somewhat through a new food package initiative that they are promoting on their social media channels. In an open letter to their customers, the supermarket wrote:

“We at Garvey’s Supervalu Cobh want to ensure you that we are here for you this Christmas. We understand that Christmas can be a difficult time of the year for many people in our community financially.

“If you’re finding it tough to make ends meet and need some help this Christmas, please drop us a message and our team can arrange for a simple discretionary Food / Christmas package to be dropped at your door. It will be entirely confidential. Please don’t hesitate to ask for help.”

Dear customers,
We at Garvey's Supervalu Cobh want to assure you that we are here for you this Christmas. 🎄🤗 pic.twitter.com/dZRIe5PZ8C

— Garvey's SuperValu Cobh (@GarveysSV_Cobh) November 23, 2021

The supermarket plays a major role in its community, and last night held a Christmas tree lighting where selection boxes and goodie bags were handed out to guests. Definitely the kind of thing we’d like to see more of from businesses this festive season.