Does your child catch a cold easily? These researchers want to hear from you

Brought to you by Atlantia Clinical Trials.
How often does your child catch a cold?
Upper respiratory tract infections (URTIs), widely known as ‘the common cold’, are the most common childhood illness. In fact, pre-school and school-aged children suffer an average of six to eight URTIs per year.
Symptoms of a URTI include nasal congestion, coughing, sneezing, sore throat, headache, muscle aches, breathlessness, wheezing, fever, stomach upset, and general discomfort.
Does your child suffer from colds? If so, a local research team wants to hear from you.
Atlantia Clinical Trials is recruiting children aged 2-8 years that are generally healthy but suffer from colds to join their research study.
As part of the research, they are evaluating the effect of a probiotic on cold symptoms and severity in young children. This probiotic is thought to restore the bacterial balance of the gut microbiome, boosting the child’s immune system, and making them more equipped to fight off nasty bugs.
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Based in Blackpool, Atlantia Clinical Trials enrols thousands of participants every year for human health studies that focus on finding natural preventions and treatments for illness and disease.
“Cold symptoms tend to be underestimated,” they told us.
“They are not only unpleasant for the child suffering but can also have a big effect on family life. Multiple GP visits, high treatment costs, and missing work to take care of the child can all have a financial impact.
“It can also be disruptive when symptoms impact a child’s sleep, eating, and school attendance.”
What does the study involve?
During the six-month period, you will be required to attend three visits with your child to the Atlantia clinic in Blackpool. Each visit lasts approximately 45 minutes to one hour.
Your child will be required to consume a probiotic daily for the duration of the study. You will be required to fill out a quick daily e-Diary for product consumption and any cold symptoms if they are present.
Once the study is complete, parents/caregivers will receive payment for their time and your child will receive a voucher.
How do I apply?
For more information or to apply to take part in their research, visit atlantiaclinicaltrials.com.