Cold is hot right now.

In fact, everywhere you look, chill is the new thrill to try in the beauty and wellness world.

The icy allure of the cold lies in its power to invigorate, depuff, and tighten skin.

Cold constricts blood vessels, reducing inflammation and redness, making it a saviour for acne-prone complexions. Plus, the tingly sensation is oddly satisfying.

Here are three new frosty rituals that offer instant rejuvenation:

1. Seoulista Cryo Cool Skin Tool 

The Seoulista Cryo Cool is a clever little device designed to cool the skin, soothe irritation, lift, and firm the complexion, reduce the appearance of pores, and encourage lymphatic drainage to help reduce puffiness – not bad for something you can use while watching TV every evening.

The thick aluminium cooling plates remain icy cool, even when stored at room temperature, and when placed on the skin, the cold constricts blood vessels, improving circulation and the return of fresh, nutrient-rich blood to the skin’s surface. It’s designed to be used with the Seoulista Super Serums; the nozzle for each serum slots neatly into the Cryo Cool and dispenses just the right amount.

Get it: The Seoulista Cryo Cool Skin Tool is €25 from Boots, Tesco, and Dunnes Stores. 

2. Skin Proud Frozen Over Cryotherapy Gel Moisturiser

If you’d like to dip a toe into cooling skincare but don’t want to splurge just yet, Skin Proud’s Frozen Over Cryotherapy Gel Moisturiser is an excellent bet.

A Tik-Tok favourite, it’s designed to hydrate and cool skin in one sweep, it works to instantly cool, de-puff and improve circulation. The formula is infused with anti-inflammatory aloe vera extract to calm, soften, and hydrate skin and enriched with hyaluronic acid to provide intense hydration and lock-in moisture for a plumped appearance.

It can be used at room temperature for an instant burst of moisture, or applied straight from the freezer for icy, soothing, hydration to combat tired, dull, or puffy skin – it’s an unbelievable hangover quick-fix too.

Get it: Frozen Over Cryotherapy Gel Moisturiser is €17.95 from Dunnes Stores

3. Dr. Jart Cryo Rubber Mask

Also trending on TikTok, Ice Bath Skin is a fledgling aesthetic that’s designed to replicate the tightness and radiance afforded by sub-zero soaks and cryo chambers.

The product du jour is the cooling Dr. Jart Cryo Rubber Mask, one of the easiest ways to get in on the ice facial trend, zero effort required. Just ask Romeo Beckham who posted a picture on Instagram of him wearing one post-Glastonbury.

A two-step mask, apply the gel-like serum from the Hyaluronic Acid ampoule onto skin, before placing the instantly cooling Cryo Rubber Mask on top. Start with the lower section, ensuring it sits just under your ears, and finish with the upper. For best results leave for 30 to 40 minutes. And to turbocharge them, keep the mask in the fridge.

Dr. Jart Cryo Rubber Mask is €16 at Brown Thomas and Boots.