You probably ‘tapped to donate’ in your local shop.

Now Musgrave Group has announced that the generous efforts of its retail partners, colleagues, and shoppers has seen more than €1 million worth of funds and goods sent to Ukraine so far.

As the horror continues, posing an immediate threat to the lives and well-being of the country’s 7.5 million children, shoppers across Musgrave brands including SuperValu, Centra, Donnybrook Fair, Musgrave MarketPlace, Mace NI and Daybreak donated €625,000 to the Irish Red Cross and UNICEF Ireland over recent weeks.

In addition to the funds raised by shoppers, €250,000 was donated directly by Musgrave Group to the charities.

Musgrave has also provided several truckloads of essential supplies for Ukrainian refugees arriving in Ireland and Poland. Individual Musgrave employees are supporting this cause, with some providing help on the ground at the Ukrainian border and several Musgrave truck drivers driving goods to countries bordering Ukraine.

“It has been devastating to see the impact of the war in Ukraine,” said Noel Keeley, CEO of Musgrave Group.

“At Musgrave, we have Ukrainian colleagues, family members, and friends, and we wanted to act quickly to help those who need it most.

“These donations are essential to help people who are suffering, but what we all want to see is a peaceful resolution to this conflict, sooner rather than later.”