“They want to make us pay, regardless of how meaningful our content is.”

Fellini’s Café on Carey’s Lane has made the decision to stop updating their Facebook profile in protest at the social networking giant’s newest algorithm.

In a statement released today, the café, which is a cash-only business with no wifi, said they refuse to pay Facebook to share their updates with their followers.

The statement reads:

‘In 2018 Facebook introduced a new updated algorithm to encourage more ‘meaningful interactions’ but since then, the amount of posts that have been visible from business pages has reduced exponentially.

The new algorithm demands that business pages pay for their content to been seen but Fellini’s Café have taken a stand against this.’

“The connection that we want to make with our followers on Facebook is meaningful. We want to add value to their day and reward them for following us, but this new algorithm doesn’t rate this kind of interaction.” said social media manager, Aisling Reardon.

“Because we are a business page, they want to make us pay regardless of how meaningful our content is. This is crippling SME’s so we made a change.”

The vintage café has decided to ‘take more traditional routes of communication for a more authentic interaction with their customers’.

Happily, they do plan on updating customers and fans via Instagram so you can catch them there for the time being.