They say your eyebrows are supposed to look like sisters, not twins.
I’m the first to admit that there have been days when my eyebrows would barely have passed as distant cousins.
Like most Irish women, I spent most of my teens with my trusty tweezers in hand, maniacally plucking out all but a thin, wispy squiggle of hair to create the permanently ‘surprised’ look we all thought was the height of glamour during the Noughties.
By the time the full brow came into fashion, my eyebrow reserves had been so decimated that it took years of whinging and Vitamin E oil capsules to nurse them back into life… and even now there are spots I’ve accepted will never grow back.
Brows are big business; I know this because I own pencils of all sizes and ‘natural’ shades (debatable), brow gels, powders, miniature brushes, eyebrow mascara, tints and various thingies to apply them with.
What I was really looking for was a way to fill in my brows fast with zero faffing about. And this week, the very thing landed on my desk.
Two Cork women, beauty therapist Therese O’Leary and business developer Susan O’Neill, have invented a genius little brow kit that is practically foolproof.
The idea was hatched when Therese began searching for a way to help her sister, who was experiencing hair loss while going through chemotherapy for cancer. With no quick, easy solution to be found, Therese invented the Blinks ‘n’ Brows ID Brow Tool, an easy-to-hold stencil with two brow shape templates and a waterproof mineral powder.
You place the tool over your eyebrow, dip the brush in the powder, sweep once across the brow in each direction and that’s it; you’ve got a neat, natural looking brow that lasts all day.
This video shows how it works:
The simplicity of it is what makes this kit different – whether you suffer hair loss due to illness or over plucking or your eyebrows are naturally pale or thin, this is a solution for women of all ages.
It would also be a helpful beauty tool for someone who is visually impaired or finds holding and manoeuvring tiny eyebrow pencils difficult.
The Blinks ‘n’ Brows ID BROW Kit (€44.99, delivery is free) comes in gorgeous packaging (an excellent gift btw) and you can buy it directly from Therese and Susan’s website here.