Fans say it’s better than the pricey luxury brands.

Penneys have revealed their top selling mascara, making it the most popular option for defining your lashes in Ireland.

The bargain Fake It mascara is only €3 but it’s widely hailed as an excellent dupe for Better Than Sex by Too Faced, with all the lengthening, thickening and curling power.

 

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Penneys sell more than 5,000 mascaras every day – that’s nine per minute and one every seven seconds.

In fact, Penneys customers bought a whopping 900,000 mascaras during autumn/winter this year.

Pop one in your basket this weekend.