“It’s a wonderful thing.”
A breast cancer survivor has applauded Penneys first collection of leisure, nightwear, underwear and accessories designed and developed for those who have experienced breast cancer and undergone breast surgery.
Frances Warbuton, one of the models featured in the stores’ new campaign in support of Breast Cancer Awareness month, said the range of affordable post-surgery underwear “makes things simple for us and makes things feel normal”.
“The new underwear range is a fantastic idea,” said Warburton.
“It’s practical but comfortable and makes it easier for facing everyday life. A lot of thought has gone into the design and material making the underwear feel supportive and luxurious.”
The new collection is informed by focus groups with cancer patients and oncology nurses who trialled and tested the products, designed to allow for ease of dressing post-surgery, with fabrics that are noted for their cooling qualities and soft touch.
At the heart of the collection are two different types of post-surgery bras – a zip-up bra with a front and back closure to allow for ease of dressing immediately after surgery and a lightly padded bra designed for women who have recovered from surgery.
Each of the styles is available in a two-pack, retailing at €14 and available at Cork Penneys stores on St Patrick Street and in Wilton Shopping Centre.
Alongside the post-surgery bras, the collection features lingerie, slippers, women’s jersey tees, sweats and cosmetic bags in a mauve and soft pink colour palette.
As part of the campaign, Penneys has committed to donating €40,000 to the Irish Cancer Society to support breast cancer research, which is part of a total global donation of €290,000 to local charities supporting breast cancer research across the 14 countries the company operates in.