Feeling uncertain about what’s next?

Whether the pandemic has left you eager to reboot your career or ready to pursue a brand new one, a new online tutorial could help you craft a strategy for your personal brand and then visually translate it into how you present yourself online (and in real life).

Brand You: The Personal Branding & Virtual Styling Workshop is a two-part online personal branding boot camp created by brand communications expert Leona McDaid and fashion stylist and author Annmarie O’Connor.

“Over the last number of months, I’ve been hearing stories from people who feel uncertain and perhaps stuck when it comes to their personal brand,” says Leona McDaid, founder of the brand storytelling consultancy. whathappensnext.

“For some, the last year has rocked their sense of selves and how they fit in the world. People are making life-changing decisions right now. We might have been stuck indoors for most of the last year, but that hasn’t stopped us from evolving.

“Many are now looking at their lives and see that changes need to be made to finally secure that promotion, start their own business or embark on their second act and make the most of their life, on their terms.”

Author and stylist Annmarie O’ Connor added; “Look good; feel good. It’s not as easy as it sounds, especially in these uncertain times.

“With the bedroom now our boardroom, how we present ourselves in our careers has never been more important – or more tricky. Creating a strong visual message – both online and IRL – one that is in harmony with what you do and what you say is key to inspiring confidence both in you and in others.

“Dressing for ‘brand you’ needn’t require a complete wardrobe overhaul; just a clear understanding of who you are and where you are headed.”

For more information and to book the workshop visit whathappensnext.ie.