Irish mammies swear by it.

Now 7up has finally announced the launch of 7up Flat; pre-shaken and ready to serve, in Cork.

Officially launching today, 7up Flat boasts the same delicious recipe as the original product, without the bubbles, or the fuss!

Speaking on the new launch, 7up Brand Manager, Joanna Lawlor said “We are delighted to announce the launch of 7up Flat.

“We know that flat 7up has long been a staple in Irish households, but we have noted several customer complaints of ‘dead arms’ from too much whisking and shaking – not to mention the number of pans that have boiled over! We’re delighted to now offer the same great taste, without the fizz, or the fuss!”

After months of development and testing with a panel of Irish Mammys, 7up Flat is being rolled out from Saturday, April 1st (do take note of the date) and will be available in 500ml bottles (RRP €1.75), 330ml cans (RRP €1.25) and two- litre bottles (RRP €2.79) – the perfect addition to every press in Ireland.

Lawlor stated, “Through vigorous testing, we found that it takes approximately seven hours and seven minutes for a bottle of 7up to perfectly flatten once opened, and we know that people just don’t have that time to spare, so we’re delighted to offer this product, flat as a pancake and ready to serve!”