It’s the only true go-to fabric for all ages.

Comfy, versatile, timeless; where would we be without denim?

Now you can load your autumn shopping cart full of gorgeous denim pieces, safe in the knowledge that you’re sticking to your eco-friendly ideals.

H&M’s latest collection uses more conscious processes, alongside using materials that are more sustainable. In fact, the brand’s most sustainable denim is made partly from old garments and textile leftovers.