It’s happening in bathrooms all over Cork.

Men of all ages and interests have a new obsession with hair removal… and they’re whipping it off everything from their brows to their buttocks.

Yeah, really.

A new piece of research by NIVEA found the vast majority of men are using facial shaving gels, shampoo and shower gels to try and get a smooth body shave.

Predictably, the majority experience uncomfortable skin irritation that can carry on for days, or even weeks.

Nobody wants a stubbly bum, now do they?

That’s why NIVEA has created a new range to help manscapers everywhere get the smooth finish they fancy to show off their muscle tone or fresh tattoo.

The new NIVEA MEN Anti-Irritation Body Shaving includes an in-shower Body Shaving Anti-Irritation Stick (€6.99) and a Gel (€5.49) that help the razor glide over skin quickly.

The range is available now in pharmacies and grocery stores nationwide.