It’s happening in bathrooms all over Cork.
Men of all ages and interests have a new obsession with hair removal… and they’re whipping it off everything from their brows to their buttocks.
A new piece of research by NIVEA found the vast majority of men are using facial shaving gels, shampoo and shower gels to try and get a smooth body shave.
Predictably, the majority experience uncomfortable skin irritation that can carry on for days, or even weeks.
Nobody wants a stubbly bum, now do they?
That’s why NIVEA has created a new range to help manscapers everywhere get the smooth finish they fancy to show off their muscle tone or fresh tattoo.
The new NIVEA MEN Anti-Irritation Body Shaving includes an in-shower Body Shaving Anti-Irritation Stick (€6.99) and a Gel (€5.49) that help the razor glide over skin quickly.
The range is available now in pharmacies and grocery stores nationwide.