Nobody can resist the middle of Lidl.
It’s the aisle where you never know what you might find during your supermarket shop; you go in for milk but you might leave with a canoe.
Now, to celebrate 20 years since Lidl launched in Ireland, the brand has released a list of its 20 most popular middle aisle products ever… and it makes for some interesting reading.
Here’s a look back on some of Lidl’s customer favourites over the past 20 years:
1. Hot Tub
The MSpa Silvercloud Hot Tub is actually one of Lidl’s most popular summer middle aisle items ever. This internet sensation sold two a minute just in time for the height of the heatwave of Summer 2018.
2. Seaweed Underwear
Last year, Lidl introduced Seacell sustainable underwear made from seaweed – because who doesn’t need these in their wardrobe? Seacell is an award-winning fibre made from renewable resources – seaweed and wood. The fibre is carbon neutral and completely biodegradable.
3. Robot Vacuum
The lazy person’s answer to a spotless home, Lidl’s robot vacuum is one of the retailer’s most popular cleaning items. The perfect combo of performance and price, the small vacuum can clean your home without you having to lift a finger… and at less than €100.
If you’ve never been tempted to pick up a wind instrument at Lidl, have you even shopped there? Another classic Lidl middle aisle staple from the retailer’s popular musical range is the trumpet. A customer favourite to fill Santa’s sack, Lidl’s trumpet has been known to exacerbate a hangover or two on Christmas morning over the years.
5. Cardboard Magic Colour-In Designs
The innovative idea has even made its way across the Atlantic with Cardboard Magic receiving the seal of approval from superstar John Legend with the crooner posting a picture on his Instagram of himself and son Miles enjoying a Cardboard Magic colouring session.
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6. Dog Sun Lounger
Lidl’s affordable pet range is always popular among Lidl customers and with three units sold every minute during the retailer’s pet event last year, it is no surprise that their bestselling pet item is the Dog Lounger which has a nifty removable sunshade that will keep your pup cool all summer long.
7. Colour Changing Kettle
Lidl has helped kitchens around the country light up with their colour changing kettle. The stylish Silvercrest glass kettle features LEDs that change colour as the water comes to the boil. With automatic switch-off, boil dry protection and a removable limescale filter, this kettle is as clever as it is attractive.
8. Ski Wear
This range almost always draws a crowd on the first day of sale so you would be lucky to score a full kit of the popular range for less than €50 for adults and from as little as €25 for kids.
9. Secret Wine Bag
Earlier this year, Lidl dropped the wine accessory of the year with the retailer’s first secret wine dispensing bag. Each bag has a hidden insulated compartment with a 1.5 litre beverage bag that you can fill with your favourite wine to ensure that you’re never left with an empty glass again.
10. Bootsy Snuggle Blanket
The Bootsy Snuggle Blanket was a revolutionary Lidl product for those who suffer from cold feet. It is a blanket that has built-in cosy boots to keep your feet toasty, even if you are going to the kitchen to get a cup of tea.
11. Mini Kids Audi TT
What kid doesn’t want to cruise around the neighbourhood or even their garden in a cool sports car? Thanks to Lidl’s Kids’ Audi TT Ride-On Roadster, that dream is a reality for those who have managed to get their hands on this toy car when stocked in Lidl stores.
12. BBQ Pizza Oven
This summer, Lidl stocked the must-have garden accessory of the year for those who enjoy dining al fresco; an oven that functions as a barbecue, pizza oven or smoker, transporting you to tucking into smoked tapas in Tarifa or pizza margarita in Milan.
13. Inside Out Umbrella
This umbrella has a reverse closing mechanism so you can stay dry, even when you close your umbrella. Apparently, “umbrella splashbacks are a thing of the past for those lucky enough to get their hands on one of these unique gadgets”.
14. At-Home Cinema Projector
With cinemas closed over the past few months, Lidl’s quick and easy to assemble Celexon Projector Screen (€69.99) was a fun buy, with adjustable height to facilitate any space and a nifty tripod stand.
15. Pressure Washer
Pressure washers are always a popular purchase during the summer for Lidl customers. Whether you want to wash your car at home or give the patio a spruce up, for just €69.99 Lidl’s pressure washer doesn’t break the bank but certainly gets the job done.
16. 101-Piece Toolkit
Just when tool-fiends thought they had all the DIY essentials they needed from Lidl, the retailer made all DIY lovers’ dreams come true by introducing a 101-piece toolkit to the middle aisle.
17. Long-Lasting Hair Removal Machine
With appointments such as laser hair removal postponed, shoppers were able to stay on top of their regime from the safety of their own home with Lidl’s Sanitas IPL Long-Lasting Hair Removal Machine for just €99.99.
18. Ice-Cream Maker
For those who managed to snap up a Lidl ice-cream maker, the effort has been significantly minimised but the results are just as tasty! Lidl’s nifty gadget allows you to make fresh ice-cream from the comfort of your kitchen, without having to constantly stir it yourself.
19. Remote Control Giant Spider
No doubt many memories have been made with this toy as kids across the country scared their parents just as they are falling asleep on the couch after the Christmas dinner.
20. Real Christmas Trees
Just when you thought your local Lidl stocked everything you needed for the perfect Christmas, the retailer introduced real, fresh Irish Christmas trees for the first time last year. Grown locally in Co. Wexford, the trees were snapped up at just €24.99 each for a 6ft tree.