Speaking Irish is cool again.
Thanks to big-budget movies and the efforts of homegrown stars such as Paul Mescal inserting the cúpla focail into everyday conversations and interviews, it’s never been more appealing to revisit our mother tongue.
Now that the buzz is spreading to business, a new start-up media production company based on the Gaeltacht island of Cape Clear is hoping to capitalise on the latest revival.
Trup Trup is focused on making commercials and films that embrace the opportunities the Irish language presents.
Company founder Traolach Ó Murchú is originally from Ballincollig, Cork, and moved to Cape Clear with his family in 2022. He has 15 years of experience working in TV, film, and commercials and ran a production company in Canada for five years.
Trup Trup announced its launch with the release of a spec-commercial ‘as Gaeilge.’ The commercial entitled ‘Ciúnas’ is intended to be shown on cinema screens before the main film begins and reminds the audience of the need for quiet.
At the core of their approach is the belief that Irish is for everyone and incorporating even a little of it into filmmaking or brand promotion can unleash a new dimension to storytelling.
“For our launch, we wanted to make a commercial that both celebrates and expresses confidence in Irish and Irish-language filmmaking,” Traolach said.
“Ciúnas takes that concept and adds three things Cape is known for; birdwatching, natural beauty, and, sadly, an abundance of vacant and derelict houses.”
“There’s a great buzz around Irish productions and talent at the moment, thanks in no small part to the success of talents like Sharon Horgan, Sally Rooney, Lee Cronin and films such as Nothing Compares, An Cailín Ciúin and Banshees of Inisherin.
“It would be fantastic to see cinemas further celebrating this success by screening an Irish language commercial of this ilk.”