5 new and cult-favourite mascaras to invest in for every type of lashes

A year is a long time in the beauty industry.
Things change fast with new and improved formulas launching every day. That means if you’re still steadfastly relying on the same mascara you used in secondary school, you could be missing a trick.
The latest mascaras to hit beauty counters are magic wands for defining and feathering, separating lashes, and drenching them in deep, rich colour.
There are clean mascaras, serum-infused blends, zero-flake technology, and no-clump guarantees.
There are also hard-working options in every price range so whether you’re spoiling yourself with a designer splurge or you’re after the best budget buy, you can be guaranteed a fabulous find in one of these.
Here are 5 of the most marvelous mascaras for summer 2022:
1. THE ONE THAT STOPS LASH LOSS
IT Cosmetics is a brand that can do no wrong lately and now they’ve solved one of our pet peeves; mascara-related lash loss. Featuring a lash care serum with biotin, argan oil and jojoba oil, this mascara’s gentle removal helps care for lashes, leaving them hydrated and intact when you take off your makeup.
Its 360° Lash-Wrapping Brush delivers fuller-looking, smudge-proof lashes in a sweep too.
Buy it: IT Cosmetics Hello Lashes+ is €26.50 at Brown Thomas Cork
2. THE ONE THAT BOOSTS LASH GROWTH
Are your lashes looking a little sparse? A budget formula with big benefits, NOTE Cosmetics Ultra Volume Mascara contains sweet almond oil and vitamin E to nourish and moisturise the eyelash roots that help them grow.
Its special brush ensures voluminous coverage – two coats and you’re good to go.
Buy it: NOTE Cosmetics Ultra Volume Mascara is €9.95 from McCauley’s Pharmacies
3. THE ONE YOU CAN LAYER UP TO EIGHT TIMES
The newest addition to Lancôme’s Hypnôse Mascara collection, Le 8 Hypnôse Mascara Volume Serum is composed of 91% black balm and enriched with eight amino acids to nourish the lashes with daily wear.
The formula also contains 5% shea butter, sourced from Burkina Faso, to make lashes feel lighter and silkier.
If you like to layer your mascara, this is one that will not clump. In fact, Lancôme recommends you “load the brush eight times for optimal application of the formula.”
Buy it: Le 8 Hypnôse Mascara Volume Serum is €28 from Boots.
4. THE ONE THAT WORKS WONDERS ON ALL LASH TYPES
If you’re looking for a budget-friendly mascara that’ll go the distance, the latest addition to the L’Oréal Paris Air Volume family launches this month.
Air Volume 30h Mega Black has a whipped formula for inflated lashes and up to 10 times more volume. The big cushiony brush coats every lash for smudge and flake-resistant volume that lasts up to 24 hours.
The hypoallergenic formula works on various lash types, whether yours are straight, sparse, or short.
Buy it: L’Oréal Paris Air Volume 30h Mega Black is €15.35 from McCabe’s Pharmacy and Boots
5. THE CULT CLASSIC
Renowned for doubling the thickness of eyelashes, Max Factor’s False Lash Effect Mascara owes its popularity to its patented volumising Liquid Lash formula and a clever brush that coats every single lash.
It’s waterproof too so this is a good one for your holiday makeup bag.
Buy it: Max Factor False Lash Effect Mascara is €14.99 from all major pharmacies.