We’ve branded ourselves into a corner.

That’s the general consensus on Twitter this week after it was revealed that the new ‘We Are Cork’ logo is not exactly the original emblem of authenticity it was meant to be.

The logo, designed by a Belfast firm as part of a €300,000 marketing campaign for the city, has been the subject of some ridicule after many pointed out its similarities to other logos.

Among them, The Great British Chefs’ website and the Museu de Cultures del Món de Barcelona both employ a series of straight lines to form a large C.

We’ll let you make up your own mind about that…

But while the Council argues that a full search covering the Irish and European Trade Mark Registers was conducted by solicitors on its behalf before the brand was registered with the European Union Intellectual Property Office, it hasn’t appeased detractors.

“I understand the We Are Cork brand hasn’t even been pushed outside of the city and county.” Labour local area representative, Peter Horgan, who submitted a Freedom of Information request to the city council on the money spent on the campaign, told The Irish Examiner.

“We effectively spent €300,000 to tell Cork people they’re from Cork.”

Cork’s Twitterati approached the matter with a hefty dose of humour, which might actually be the most authentically Cork thing about the entire affair.

Here are ten of the funniest Tweets:

Delighted to have been asked to design the new #wearecork logo pic.twitter.com/Q6zeryere3

— JC (@cackjollins) October 17, 2018

Alternative version that the client refused for being “too original” pic.twitter.com/ZxxYSos0OB

— JC (@cackjollins) October 17, 2018

I didn’t even get so much as a ‘thanks’ for my submission. pic.twitter.com/nRZEySuWcT

— gav beattie (@gav_beattie) October 17, 2018

I did one too pic.twitter.com/w1bViPoho3

— Stevie G (@StevieGrainger) October 17, 2018

Ah lads…another one. #Cork #WeAreCork #ProudlyCork #PureCork #VisitCork #CorkityCork #ForCorksSake https://t.co/GTOy4pDa3e

— Eoin English (@EoinBearla) October 17, 2018

Insufferably Cork

— Scott Gibson (@scottygib) October 17, 2018

HOLD ON A MINUTE!!! ? pic.twitter.com/ThxzqXsRNJ

— Féach News (@_FeachNews) October 17, 2018

Are we Cork? It looks like someone else is also Cork. #WeAreCork https://t.co/WsME7Zcw6f

— Paul Wade (@wade_create) October 17, 2018

What was ever wrong with this ?? pic.twitter.com/qYuszmi9Aw

— Bryan O’Halloran. (@BryanHally) October 17, 2018

Look, anyone from Cork knows they are from Cork, we don’t need to be told. It’s where we say hurley, not hurl; Coughlan, not Cocklan, where a glass of raza is me daza; and you take the auld doll to the flicks, not the cinema. #Cork #WeAreCork https://t.co/TJI6QLb8Qk

— Eoin Edwards (@Corcaoich) October 17, 2018