It’s the icing on their 50th anniversary cake.

Blarney Woollen Mills has been awarded the prestigious National Lifestyle Store of the Year 2025 by Retail Excellence Ireland — a landmark recognition of its continued evolution, innovation, and commitment to world-class retail.

The company’s 50th anniversary celebrations in September marked a pivotal turning point with the launch of the Blarney Aran Experience — the first immersive attraction of its kind internationally.

Located within the historic Mahony’s Mill, the experience allows visitors to step inside the story of the Aran sweater, tracing wool from raw fibre to finished garment, discovering the meaning behind traditional stitches, and witnessing craftsmanship brought vividly to life.

Entirely free to visit, the experience represents Blarney’s commitment to sharing Ireland’s cultural heritage while re-establishing the site as a centre of local production.

It’s a lovely experience for tourists and locals alike and a fascinating look at how these famous sweaters are made.

“We’ve created a new category of heirloom — pieces infused with meaning, connection, and a true sense of place,” said CEO Freda Hayes.

The Blarney Woollen Mills Team at The Elavon Retail Excellence Ireland Awards 2025 held at the Lyrath Estate Hotel, Kilkenny.

Retail futurist Matthew Brown said the Blarney Aran Experience is a world-class concept: “It sets a new benchmark for experiential retail by combining authentic storytelling, heritage, and craft in a way that engages customers on a deeply emotional level.” he added.