Local jewellery brand Ivy’s Attic reveals a pre-Christmas rebrand

The Christmas rush is just around the corner.
But one Cork favourite is already a step ahead.
Ivy’s Attic, the independent jewellery brand that’s been winning hearts since 2020, has just unveiled a gorgeous new rebrand—evolving from vintage gem-hunting on Instagram into a go-to destination for jewellery, accessories, and lifestyle gifts with serious style.
“I’ve always seen Ivy’s Attic as more than a jewellery brand,” says owner Seán Layton, who has been running the business from Cork’s busy Marina Market for five years.
“This rebrand is about creating a space that feels personal, elevated, and full of discovery. I want Ivy’s Attic to be known as the home of your curated world, a place where every piece feels like it was found just for you.”
View this post on Instagram
Where possible, Sean chooses brands with a sustainable story and pieces created with recycled or repurposed materials. For example, the French brand Chou² creates hand-made hair scrunchies with upcycled excess fabric from designer fashion houses.
“We have achieved so many milestones over the past five years but I am confident that there is a bright future ahead for Ivy’s Attic and that the brand will continue to delight and inspire our current and future customer base.” he added.
The new campaign, shot in Cork, is now live – check out the website here.

