Brought to you by Opera Lane.
Sustainability is a key trend for 2020.
When it comes to fashion, we’re all cleaning up our act and thinking twice about our choices.
Last year saw mass public recognition of just how damaging fast fashion can be to the environment. Frivolous fashion buys are not just a waste of money, they’re also bad for the environment; after all, 85% of our clothing ends up in landfill… and it isn’t biodegradable.
Moving forward, more of us than ever have committed ourselves to spreading awareness of the sustainable fashion movement. We asked environmental activist and sustainable fashion blogger Keelin Moncrieff for her top tips on remaining fashionably sustainable when shopping.
Here’s what she recommends:
1. Look for staple pieces and steer clear of “trendy” items that have a social expiry date. Try sticking to your own original style and avoid looking like everyone else.
2. Go for higher quality, durable pieces that will last longer – every minute, one ton of clothing is dumped into landfill.
3. Check the material/fabric makeup on the label and go for more natural materials such as organic cotton, linen, silk, or wool, the production of which has a smaller impact on the environment than man-made fabrics such as polyester, acrylic and viscose, which are the derivative of fossil fuels and will not biodegrade.
4. A lot of the environmental impact of fashion occurs at home, only wash clothes when they need to be washed, use the eco setting, choose a more natural detergent and air dry your clothes instead of using the dryer.
Ask yourself three questions…
Next time you hit the shops for a look and find something that appeals to you, ask yourself three questions; Do you absolutely love everything about the piece? Will this particular item complement and elevate the other clothing in your wardrobe? And finally; do you absolutely, definitely need it?
Each time we spend money we cast a vote for what kind of future standards we would like to see for the Earth and for every person involved in the manufacturing process of our clothes.
That’s a huge privilege and a very important responsibility.
Here are our top eco-friendly picks from Opera Lane:
Look out for the green ‘Conscious’ hang tags on products in-store at H&M, Opera Lane. These tags indicate that the product contains at least 50% sustainable materials such as organic cotton and recycled polyester.
By choosing Conscious products you are helping to steer large fashion companies in a more humanitarian direction by adding to the demand for sustainable fashion across the board.
This butter-soft lyocell denim shirt is €27.99, Conscious at H&M.
Invest in a good quality tote bag in a classic colour, then personalise it with badges, dye or even ribbon. Keep it folded in your handbag or coat pocket to use whenever you pick up groceries or other bits and bobs.
Look out for Nine Crows, an Irish, hand-picked vintage store that makes everything from fur coats and sparkly heavy beaded tops all the way to casual heavy cotton crewnecks and workwear jackets.
Loving Youth is another hand-picked, limited edition and re-worked garment brand that will help you stand out, sustainably.
At New Look
Metal straws are an extremely accessible way to begin your journey in sustainability, this four-pack (€8.99) from New Look comes with a cleaner and travel pouch. Pop these in your bag and ditch the plastic option!
A cute floral reusable BPA-free water bottle (€6.99) is perfect for hydrating at the gym.
This Bamboo Lunchbox (€7.99) is not only durable and biodegradable (it’s made of bamboo, cornstarch, and melamine) it’s also cool enough to convince you to pack your lunch every morning instead of blowing hundreds of Euro a year on shop-bought sandwiches.